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The Key to Creating Accountability with Your Strategic Goals


Key 4 - the final of The Four Keys of Strategy Execution - is all about creating accountability within your team.


With Key 1, you have worked with your team to define your Breakthrough Goals. These are focused, specific goals that help change the trajectory of particular aspects of your company.


Followed by Key 2 which has led to acting on lead measures so your team can affect change in lag measures.


And Key 3 pulls everything together to create a winnable game by allowing your team to make a scoreboard that lets them measure the results of their actions. Even though a scoreboard may sound competitive, it is the nature in which it is developed and presented that makes it a cooperative effort.


Executed properly, these four keys has developed a line of communication that may or may not have already existed but is certainly fortified now. It creates a team mentality and puts everyone on the same page, working cohesively towards the same goals and objectives.

Key 4 not only continues this climate of communication but capitalizes on it by getting buy-in from your team members through a cadence of accountability. But not just any kind of accountability.

We suggest there be regular weekly team meetings that focus on your goals. These are fast & focused meetings which should last no more than 20 minutes.

During the meeting team members ask each other and themselves: What are the one or two most important things I can do this week that will have the biggest impact on the scoreboard?

Notice the pattern from Key 1 (narrow your focus) to Key 2 (leverage your activity) to Key 3 (see the score). The Four Keys don’t just act as a means to attain results, they also act as a means to teach our teams how to achieve breakthrough results.

Back to the team meeting. In this meeting, your team agenda is based on three questions:

  1. Did I meet last week's commitments?

  2. Did they move the lead measure on the scoreboard?

  3. What commitment will I make for the upcoming week?


With a cohesive, cooperative team that is working on the same goals, these meetings are essential because people are more likely to commit to ideas of their own rather than those handed down from upstairs. By asking questions among themselves and answering themselves, the groundwork for a buy-in is laid.


Committing to other members of the team creates a different sense of obligation than when an employee is ordered to do something. The promise they make to their peers - and to themselves - holds more gravity because they have a collective allegiance to the team’s goal and, in this way, each other.


That is, it is not just a professional obligation; it has become more personal. Like a promise to a classmate or friend.


And, since you have properly instituted the first three of the four keys, you have created an environment in which your team members run like a smooth machine, with checks and balances that create a collaborative and cooperative effort towards productivity.


This increases engagement and morale because your team can use all of the four keys to see that they are winning.


As an organization with a mission, you understand the importance of cohesion and teamwork. With the utilization of the Four Keys of Strategy Execution, we believe you can achieve the time and space needed to dedicate yourself to the things you are committed to changing.


Leave me a comment if you have a thought or question. I’d love to support your leadership and the impact you are creating in the world! .